"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fit...
Hardcover: 256 pages
Publisher: HarperBusiness; First Edition edition (August 14, 2007)
Product Dimensions: 5 x 0.9 x 7.1 inches
Amazon Rank: 1289412
Format: PDF ePub djvu book
Like many business books, "The Elements of Persuasion" contains pages and pages pages of case studies, many of which appeared to me to be rather weakly linked to the concept of storytelling. By the end, I was skipping over entire sections because the...
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